They Asked for the Exact Same Event?!

Team holding "You Are Amazing" signs in the MudPie Kitchen corporate team-building cook-off

This was a strange request — even for Engagement Unlimited, where dealing with strange requests usually just means it’s Tuesday.

When we ran a MudPie Kitchens event for the Justice Institute of BC, we got called three months later. They wanted to do it again — with the SAME group.

When I asked why, one participant said:

“Roger, I’ve been at this organization for five years. The last time we did this, three months ago, was the first time I felt really bonded to my group. It was the first time we all felt really connected, and when we had a chance for another team-building activity, we all wanted to do this exact one again.”

— A participant, Justice Institute of BC

That’s the power of building something together.

First West Credit Union team building MudPie Kitchens for kids — Impact and Purpose give-back event by Engagement Unlimited
First West Credit Union — MudPie Kitchens for Kids. One of 15 events we’ve run for them over 8 years, from Envision and Island Savings to Valley First in the Okanagan.

Why Teams Ask to Do the Exact Same Event Again

We get called back all the time — 92% of our clients rebook. Year after year, the same clients bring us back for their retreats, their conferences, their holiday parties, their team building or entertainment choices. For most organizations, that level of loyalty is extraordinary. We work hard to provide such value that our clients come back over and over again — our top three repeat clients have hired us 225, 117 & 114 times.

What’s rare is when a group wants the exact same experience again. Not something similar. Not “something like that.” The same one.

That doesn’t happen by accident.

Purpose Is the Thing That Makes the Bond Stick

Fun is powerful. The power of play is real — it opens people up, encourages them to engage, to connect, to create. That’s why everything we do is team building disguised as fun.

But when you add purpose to fun — when your team is laughing AND building something for someone who needs it — something even more powerful happens. It starts with “we had the best time together” and it grows into “we did something good together.” Both are true. Both matter. Adding Impact & Purpose also drives deeper connections.

That creates what I call hero energy.

And when you build a relationship inside hero energy, it’s a much more meaningful relationship than it was before. The bond isn’t just “we did something together.” It’s “we did something good together.” That’s a much deeper bond. That’s what you take back to the office on Monday morning — and three months later.

34
Years
92%
Rebooking Rate
1,100+
Organizations
Trusted By
Google · Microsoft · Samsung · Cisco · Oracle · Best Buy · Walmart · McDonald’s · Scotiabank · A&W · BCAA · FortisBC · CPABC & 1,100+
Our top 3 repeat clients have hired us 225, 117 & 114 times.

Impact & Purpose Team Building: How Your Team Gives Back

Build & Donate — Your team builds it by hand, then donates it to kids who need it most: MudPie Kitchens for Kids and Buddy Benches. Hands-on. Emotional. Real.

Pack with Purpose — Your team packs real gifts for at-risk kids: Birthday Boxes, Kindness Kits, and Backpacks for Kids. Flexible participation, any group size.

Corporate team making Birthday Boxes for kids — Impact and Purpose give-back team building by Engagement Unlimited
Making Birthday Boxes for kids who’d otherwise go without — a Pack with Purpose give-back day.

A format for every team, every budget.


“Thank you — EVERYONE LOVED building Buddy Benches!!!!! This was the BEST VOLUNTEER/GIVEBACK EVENT WE’VE EVER HAD!

— Yvonne Clarke, Amazon Web Services

Impact and Purpose Team Building: Common Questions

How give-back team building creates hero energy — and bonds that last.

What is impact and purpose team building?

Impact and purpose team building combines a fun, high-energy group experience with a real give-back component — your team laughs and connects while building or donating something for people who need it. At Engagement Unlimited it spans two hands-on formats — Build & Donate (MudPie Kitchens, Buddy Benches) and Pack with Purpose (Birthday Boxes, Kindness Kits, Backpacks for Kids) — so it fits any group size and budget.

THE BEST PROFESSIONAL DEVELOPMENT DAY I’ve had at Microsoft! Building MudPie Kitchens for Kids was so successful, my boss wants to do it for the top executives in Seattle!”— Henry Watson, Microsoft
Why do teams remember purpose-driven events longer?

Because purpose turns “we had a great time together” into “we did something good together.” That creates what we call hero energy, and a relationship built inside hero energy is a much deeper bond — the kind your team carries back to the office on Monday and still talks about months later.

“Awesome team building event. Staff talked about it for weeks after. People who didn’t work together connected for the first time. INCREDIBLE BONDING EXPERIENCE.— Janice Harrington, Director, TSX Venture Listings
What is hero energy?

Hero energy is the feeling a team shares when they accomplish something meaningful together — not just fun, but fun with a real-world impact. It’s the moment a group stops feeling like coworkers and starts feeling like a team that made a difference.

“The team-building event was INCREDIBLE — so much great feedback about how fun it was, and how much they loved that we were giving back.”— Helen Pratt, Director of Sales & Marketing, Fairmont Hotels & Resorts
How is impact and purpose team building different from regular team building?

Regular team building is fun, and fun is powerful — the power of play opens people up to engage, connect, and create. Impact and purpose adds a give-back layer on top of that, so the experience delivers both a great time and a genuine sense of doing good together.

“Excellent activity — they KEPT THE ENERGY HIGH, even when sharing about Buddy Benches and the impact the benches would have.”— Melanie Bianco, Senior Event Manager, ITA Group / Google
What group sizes and budgets can impact and purpose team building work for?

All of them. Between hands-on builds (MudPie Kitchens, Buddy Benches) and pack-for-kids formats (Birthday Boxes, Kindness Kits, Backpacks for Kids), Impact & Purpose scales from small teams to large groups and fits a wide range of budgets.

Who benefits from give-back team building?

Both your team and the community. Your people build stronger bonds through shared purpose, and real donations go to kids and families who need them — from Buddy Benches and MudPie Kitchens to Birthday Boxes, Kindness Kits, and Backpacks for Kids.

“The buddy benches will be used by over 225 children daily. The buddy benches are SO MUCH MORE THAN FURNITURE.”— Lisa Hubbard, Executive Director, North Shore Neighbourhood House
Does Engagement Unlimited handle the logistics?

Yes. We bring the games, the materials, the facilitation, and the give-back partners, and we tailor the format to your team’s goals — you show up ready to play and leave having made a real impact.

“The Birthday Box Give-Back event WENT GREAT! Everyone enjoyed the activities and your team was great — very kind and EASY TO WORK WITH!— Bailee Dutton, Executive Assistant, CPABC
The Engagement Advantage™

The measurable advantage that happens when a room shifts from passive attendance to active participation. It’s not just a feeling — it’s an advantage. It’s one of the most underutilized competitive advantages an organization has.

When you put engagement in the room, everything else gets better.

Engagement is a superpower.

Engagement Unlimited is how you put it to work.

If your next event could leave your team feeling like heroes — not just participants — Impact & Purpose is where you start.

Explore Impact & Purpose →


P.S. Every one of these events puts something real into a kid’s hands — a bench, a kitchen, a birthday box. If you want the team day they’ll still talk about months later, let’s build it.


😄 And because we can’t help ourselves — this week’s Meme Monday & Friday Fun:

Friday Fun — there's just one legitimate synonym for Friday: boom shakalaka
Friday Fun

About the author 

Roger Haskett

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